Plush Events Venue

Client Objectives:

1. Establish a cohesive brand identity on Instagram, Facebook and Tik Tok.

2. Increase local reach and engagement.

3. Convert social media followers into inquiries and bookings.

4. Highlight events to inspire potential clients.

Strategy & Implementation:

1. Content Planning & Strategy

   • Developed a 30-day content calendar featuring a mix of behind-the-scenes footage, past event highlights, and educational/inspirational posts.

   • Focused on posting 3–4x per week including Reels, carousels, graphics, and trending sounds tailored to the wedding/event audience.

   2. Branding & Visual Consistency

   • Introduced a consistent brand palette (soft golds, blush tones, whites) across all visuals

   • Designed highlight covers, branded templates, and edited event content to match the luxury vibe

   3. Engagement & Community Growth

   • Responded to all DMs/comments and implemented a hashtag and geotag strategy to target Connecticut brides, planners, and decorators

   • Engaged with related vendors (photographers, planners, bakers) to build cross-collaborations and shoutouts

   4. Video/Reels Production

   • Produced short-form Reels featuring venue transformations, event setups, and walkthroughs.

   • Leveraged trending audio and transitions to maximize reach.